Aditi Kulkarni

Creative Director, Sourcebits

Aditi is a creative director and interaction designer with a penchant for installation art. Spanning seven years of design experience, she has covered a variety of projects from usability research and web design to branding and advertising. Her passion is creating beautiful experiences across iOS, Android and Web platforms.

Genius Loci

Prof Chhaya’s talk yesterday got me thinking about the ‘sense of place’ in a city. An Indian city is rich with diverse experiences, people, language and memories. However there is also an underlying recognition of its flavour – an almost distinctive personality that can be called it’s Genius Loci. This is very similar to saying